3 Things To Consider While Making Social Media Decisions For Your Business
When it comes to making social media
decisions that can affect your brand/business, we sometimes do things
the wrong way or fall into the hands of self-acclaimed Social Media
Managers/Consultants who are not ready to study your type of business in
order to see what works and what wouldn’t.
I know how much it cost to have a PR
company handle your business, sometimes, they still don’t get you the
right audience you need or you just cannot afford their services and
then you decide to make these decisions yourself or speak to someone who
can handle it all for you at a lesser cost.
As much as we are encouraged to have a
bit of presence on almost all platforms, you must find out which of
these social media platforms work for you.
Being a Social Media Manager and a Blogger
for about 4years have taught me that my network is my net worth. I have
a team I work with and the funny part of having this team is that they
don’t have to know each other. When I need the services of a website
developer, I know who to go to, when I want to have the best graphic
design, I know who to go to, when I need to trend a business online or
run a campaign, once the plan is drawn, I have people who are ready to
make it a success as long as the price is right.
Here are 3 things you need to consider while making social media decisions for your business.
-
Define your business
When I say define your business, I mean
you have to have a clear vision and mission. Your aims ad objectives
must be solid. Why are these important in making social media decisions?
Whatever you put online remains online. You do not want to put out
something which has the capacity to hurt your business in the long run.
Your business might be small today but can become a world class brand
tomorrow. Do not put out words that you or your brand cannot defend.
-
Target market
When I attended my first Entrepreneurship school in the year 2013, these two words – Target Market,
were overly used until I had no choice than to understand what it
means. Understanding your target market is key to any business and is
necessary for almost all decisions to be made regarding your
brand/business. Who are your target market? Where are they most likely
found? What are the type of words they want to hear you use? What need
is your business meeting for them?
-
Market behavior
This is very important as most business
people do not take note. As much as any business can be promoted on any
platform with the right tools and ideas, some business will thrive more
on certain platforms with less stress. Instagram is
a great option for brands that rely heavily on images, such as fashion.
This simply means that if you are running a fashion business, it is
advisable to have accounts on Facebook, twitter, etc and even own a
blog, but you should pay more attention to Instagram.
What Social Media decision have you made to move your business or brand forward and which of the above did you consider?
Written by Olamide Dasilva
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