nstagram’s Redesigned Colourful New Logo Goes Live , Black-and-White Background app and more

Instagram on Wednesday announced some changes in its app, most notable one being the logo as long anticipated by user base. “Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form”.

Instagram’s new icon is pink. Well, it’s pink and purple and yellow and orange. It’s definitely different. And that’s not all the company has changed today. Instagram this morning is rolling out a radical redesign of its mobile application, which not only includes this new, brightly colored app icon but also a revamped user interface that does away with color in favor of a black-and-white look and feel.

You may remember that screenshots of this redesign leaked last month, prompting many to wonder if such a change was actually in the works.

One of the changes you would love is the Black-and-White background where Instagram’s icon is now filled with color, the app itself has had the color removed. Instead of using blue and white in the app’s chrome, the new black-and-white design allows the color in the app to come from the community and what’s being shared. The user interface is no longer competing for attention.

Besides the icon change and black-and-white revamp, Instagram’s larger suite of apps, including Layout, Hyperlapse and Boomerang, have also received new icons. These new icons now better reflect what their app does in some cases. For example, the collage maker Layout has gone from a square to a grid. They also now match the new Instagram icon’s color scheme.

However, with 400 million users worldwide who share more than 80 million photos and videos daily, it’s not likely that the company would roll out an update of this magnitude if it were worried the changes could negatively impact any of its numbers.